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Who I AmWho I Am


Having created and run a full service advertising agency for the last nine years, I can help communicate your brand promise for virtually any medium. My savvy in creative development is matched only by my technical agility. Leverage the skills I've honed in the almost 10 years of planning and producing complex projects.

Below is my resume. Take a look!


6412 Perry Avenue North
Brooklyn Center, MN 55429
(612) 986-2504


Entrepreneurial developer looking to join a progressive team of professionals that will allow me to combine knowledge and skill of graphic design, project management and marketing to contribute to the profitability and success of the team.

Consultative Sales
Account Management
New Business Development
Advertising / Graphic Design
Interactive / Web / Print
Corporate ID / Branding
Strategic Planning
Staff Management
Client Satisfaction

Motivated and versatile graphic artist with a demonstrated history of creativity, innovation and performance in web development, print and interactive marketing for many industries.
Polished, energetic and highly talented project manager experienced in producing multiple marketing projects simultaneously as well as balancing business operations and management.
Proven ability to cultivate productive relationships with key decision makers and developers to achieve corporate marketing, sales, and customer service objectives.
Skillful in interviewing customers, interpreting needs, formulating strategy, gathering resources, organizing information and creating deliverables.



The Flashpoint Design Group / Adonis Systems - Minneapolis, MN 1995-2004
Both companies are marketing and internet professional service firms that develop, design and deploy successful marketing campaigns, web sites and graphic design projects. Organized facilities, hardware, software and internet connectivity resources to attract independent ‘best of class’ programmers, artists, musicians and designers for cooperative development.

Principal
Researched market, identified need, developed corporate strategy and business plan; then launched company. Currently responsible for nearly every facet of the organization including managing US and International sales, project development, IT support, P&L accountability, strategic market planning, business and partnership development, image and product branding, developing press relationships, contract negotiation, and marketing (from guerrilla to traditional).

Project Development Manager
Manage project teams and time-lines to ensure that deliverables are on budget, to specification and customer's satisfaction. In addition to everyday responsibilities, implemented development of Web Content Management Software from concept to reality. Tasks included module design, User Interface development, deployment platforms and functionality specifications. Also responsible for growing relationships with consulting firms, independent developers, software developers, ISP’s and advertising design studios, primarily in the Twin Cities.

Graphic and Advertising Designer
Created many effective layouts and designs for virtually every industry, medium and function. Experienced in all aspects of logo design, positioning statements and the creation and maintenance of corporate brand identity across multiple mediums. Intuitive in designing to broad and specific needs. Skills include a full command of all major advertising/graphic design software packages, photography (digital and traditional), video, animation, audio, typography, color theory, 2D and 3D. I am fully versed in providing materials to vendors for output, manufacture or reproduction


Power On Software, Inc. - Minneapolis, MN 1994-1996
The company develops and markets 12 Macintosh and Windows shrink-wrap utilities (Now Up-to-Date & Contact, ACTION Utilities), for the consumer, corporate, and education markets.

Director of Strategic Marketing & Public Relations
Dramatically improved all capacities of strategic marketing, brand management and niche market development. Was responsible for marketing, advertising, and public relations initiatives and campaigns. Redesigned company logo, web site, collateral, and company image. Implemented aggressive advertising campaigns. Grew relationships among press and instigated co-marketing partnerships among industry-recognized companies.


All American Bottling, Inc. - St. Paul, MN 1992-1994
All American Bottling is a soft drink and new age beverage distributor.

Senior Presales Representative
Generated over $1,300,000 annual sales. Managed distribution, product introduction, rotation, and inventory for 100-120 accounts weekly. Responsible for opening new accounts, organizing promotions and selling displays. Created POS/POP and designed product displays for special events. Coordinated merchandisers, drivers, accounts receivable, and vending equipment and visi-coolers with retail management. Doubled product position in downtown Minneapolis within six months.


U.S. Army - 1st Infantry Division (Big Red One) Fort Riley, KS 1988-1992
Field Artillery Surveyor
Decorated Combat Veteran. Attained Rank Specialist E-4, within 1 year. Toured Saudi Arabia for six months, before, during, and after Operation Desert Storm.



Advertising Design - Brown Institute - Minneapolis, MN (3.5 GPA)
President of Brown Institute Student Council 1997-1998
Webmaster and Member of Minneapolis Warehouse District Business Association (WDBA)
Member of Minneapolis Technology Corridor
Macromedia Premier Partner - 2001-2003
Organized and ran Twin Cities first Macromedia Flash User Group - 2001-2003
Member Macromedia Flash Advertising Alliance from inception until 2003
UCON / MacWorld / Strictly Business / NetSuds / many other trade shows and affiliations
Primary Leadership Development Course - US Army - Fort Riley, KS
Three time winner of Golden Web Award

Letters of Reference available here...
Download resume in MS Word or Adobe Acrobat PDF format. Right click (PC) on the link below and 'Save As'.

mike@michaelrswan.com 612.986.2504 Homepage