15 years of project management experience has enabled me to produce successful communications, marketing, creative design, advertising, and publicity for many firms. My industry experience includes agency, hosting, technology, electronics, software, professional services, medical, manufacturing and many more. My expertise lies in shaping information appropriately for the audience and distributing it through various mediums to ideal prospects. I especially enjoy working with and building a motivated team where we all lend our talents for mutual success. Whether it’s technical or promotional, informational or entertainment, I thrive on lending my skills to make it happen.

project and team management Trade shows & Events New Business Development

Advertising / Graphic Design Interactive / Web / Print Corporate ID / Branding

SEO / Social Media photography / video Client Satisfaction

Conducted market analysis in IT hosting space then hired on to lead marketing and communications. Initial tasks included creation of partner programs, differentiate offerings and move firm to Gold Partner status with Microsoft. Developed brand identity and strategy then created partner and customer facing collateral. Actively review and refine internal processes, as well as customer and partner on-boarding. Manage SharePoint services, Partner Portal design and programming, trade shows, press relations, Strategic Marketing Partner program, and am the customer liaison for generating customer testimonials and case studies. Solely responsible for making inroads into Microsoft circles evangelizing our differentiation from incumbent players within IT hosting arena in order to broker high-level opportunities.

Led initiative to re-brand and re-introduce a 30 year old company to the highest level of print industry including OEMs such as Goss, Heidelberg, Screen, Fuji, KBA, Komori, and the largest printers in North America such as RR Donnelley & Sons, Malloy, Gannett and Tribune Companies. Success in repositioning company resulted in increased opportunities and the generation of very significant new annual revenues. The increases can be directly attributed to marketing efforts within industry publications, events, collateral materials, online strategies and trade show marketing.

Company was marketing and internet professional service firm that developed, designed and deployed successful traditional and interactive marketing campaigns, web sites and graphic design projects. Organized facilities, hardware and software resources to attract and recruit independent ‘best of class’ programmers, artists, musicians and designers for cooperative development. Macromedia Premier Partner. Designed and co-developed proprietary CMS.

Researched market, identified need, developed corporate strategy and business plan; then launched agency. Was responsible for nearly every facet of the organization including managing US and International sales, project development, IT support, P&L accountability, strategic market planning, business and partnership development, agency branding, developing press relationships, contract negotiation, and marketing (from guerrilla to traditional).

Built and managed project teams and time-lines to ensure that projects were on time and budget, to specification and customer’s satisfaction. From hands-on production to the lead sales role, I conducted sales and production meetings, developed/managed budgets, generated proposals, and designed functionality, specifications and artistic vision for well over 300 projects.

Created many effective layouts and designs for virtually every industry, medium and function. Experienced in all aspects of designing logos, positioning statements and creating/maintaining corporate brand identity across multiple mediums. Intuitive in designing to broad and specific needs. I have a full command of all major advertising/graphic design software packages, photography (digital and traditional), video, animation, audio, typography, color theory, 2D and 3D. I am fully versed in providing materials to vendors for output, manufacture or reproduction.

The company develops and markets 12 Macintosh and Windows shrink-wrap utilities (Now Up-to-Date & Contact, ACTION Utilities), for the consumer, corporate, and education markets.

Dramatically improved all capacities of strategic marketing, brand management and niche market development. Responsible for marketing, advertising, and public relations initiatives and campaigns. Redesigned company logo, web site, collateral, and company image. Implemented aggressive advertising campaigns. Grew relationships among press and instigated co-marketing partnerships among industry-recognized companies.

All American Bottling is a soft drink and new age beverage distributor.

Generated over $1,300,000 annual sales. Managed distribution, product introduction, rotation, and inventory for 100-120 accounts weekly. Set records for opening most new accounts in highly profitable “New-Age” beverages in downtown Minneapolis and St. Paul which resulted in double product position and sales within six months. Organized new promotions and sold large end-cap and feature displays at retail locations such as Cub, Target, Holiday and others. Negotiated retail chain specials for Holiday Station Stores and Super America. Created POS/POP and designed product displays. Coordinated merchandisers, drivers, accounts receivable, vending equipment, and visi-coolers with in-store management as well as corporate headquarters.

Decorated Combat Veteran. Attained Rank Specialist (E-4), within 1 year but held Staff Sergeant (E-6) position as Instrument Operator for over 2 years. Tour of duty in Persian Gulf before, during, and after Operation Desert Storm. Member of Minnesota National Guard two years. Honorably Discharged.

Webmaster and Member of Minneapolis Warehouse District Business Association (WDBA)
Member of Minneapolis Technology Corridor
UCON, MacWorld, Strictly Business, NetSuds, GraphExpo, Nexpo, Microsoft’s World Wide Partner Conference and Convergence, The Partner Channel, ING, and many others
Member Macromedia Flash Advertising Alliance from inception until 2003
Organized and ran first Twin Cities Macromedia Flash User Group - 2001-2003
Macromedia Premier Partner - 2001-2003
Advertising/Graphic Arts - Brown Institute - Minneapolis, MN (3.5 GPA - darn Economics!)
President of Brown Institute Student Council 1997-1998
Primary Leadership Development Course - US Army - Fort Riley, KS

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