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Michael R. Swan II
Summary of Qualifications
Entrepreneurial developer looking to join
a progressive team of professionals that will allow me to combine knowledge
and skill of graphic design, project management and marketing to contribute
to the profitability and success of the team.
 Motivated and versatile
graphic artist with a demonstrated history of creativity, innovation
and performance in web development, print and interactive marketing
for many industries. Polished, energetic and highly talented
Project Manager experienced in producing multiple marketing projects
simultaneously as well as balancing business operations and management.Proven ability to cultivate productive
relationships with key decision makers and developers to achieve corporate
marketing, sales, and customer service objectives.Skillful in interviewing customers, interpreting
needs, formulating strategy, gathering resources, organizing information
and creating deliverables.
Professional Experience
Burgess Industries, Inc. - Minneapolis, MN 2005-2007
Marketing Director
Led initiative to re-brand and re-introduce a 30 year old company to the highest level of print industry including OEMs such as Goss, Heidelberg, Screen, Fuji, KBA, Komori, and the largest printers in North America such as RR Donnelley & Sons, Vertis, Malloy, Gannett and Tribune Companies. Success in repositioning company resulted in increased opportunities and generating new revenues significantly annually. Increases are directly attributed to marketing efforts within industry publications and events, collateral materials, online strategies and trade show marketing.
The Flashpoint Design Group
- Minneapolis, MN 1995-2004
Company was marketing and internet professional service firm that developed, designed and deployed successful traditional and interactive marketing campaigns, web sites and graphic design projects. Organized facilities, hardware and software resources to attract and recruit independent ‘best of class’ programmers, artists, musicians and designers for cooperative development. Macromedia Premier Partner. Designed and co-developed proprietary CMS.
Principal
Researched market, identified need, developed corporate
strategy and business plan; then launched company. Responsible
for nearly every facet of the organization including managing US and International
sales, project development, IT support, P&L accountability, strategic
market planning, business and partnership development, image and product
branding, developing press relationships, contract negotiation, and marketing
(from guerrilla to traditional).
Project Development Manager
Manage project teams and time-lines to ensure that
deliverables are on budget, to specification and customer's satisfaction.
In addition to everyday responsibilities, implemented development of Web
Content Management Software from concept to reality. Tasks included module
design, User Interface development, deployment platforms and functionality
specifications. Also responsible for growing relationships with consulting
firms, independent developers, software developers, ISP’s and advertising
design studios, primarily in the Twin Cities.
Graphic and Advertising Designer
Created many effective layouts and designs for
virtually every industry, medium and function. Experienced in all aspects
of designing logos, positioning statements and maintaining corporate brand
identity across multiple mediums. Intuitive in designing to broad and
specific needs. I have a full command of all major advertising/graphic
design software packages, photography(digital and traditional), video,
animation, audio, typography, color theory, 2D and 3D. I am fully versed
in providing materials to vendors for output, manufacture or reproduction
Power On Software, Inc. - Minneapolis,
MN 1994-1996
The company develops and markets 12 Macintosh and
Windows shrink-wrap utilities (Now Up-to-Date & Contact, ACTION Utilities),
for the consumer, corporate, and education markets.
Director of Strategic Marketing &
Public Relations
Dramatically improved all capacities of strategic
marketing, brand management and niche market development. Was responsible
for marketing, advertising, and public relations initiatives and campaigns.
Redesigned company logo, web site, collateral, and company image. Implemented
aggressive advertising campaigns. Grew relationships among press and instigated
co-marketing partnerships among industry-recognized companies.
All American Bottling, Inc. - St. Paul,
MN 1992-1994
All American Bottling is a soft drink and
new age beverage distributor.
Senior Presales Representative
Generated over $1,000,000 annual sales. Managed
distribution, product introduction, rotation, and inventory for 100-120
accounts weekly. Responsible for opening new accounts, organizing promotions
and selling displays. Created POS/POP and designed product displays for
special events. Coordinated merchandisers, drivers, accounts receivable,
and vending equipment and visi-coolers with retail management. Doubled
product position in downtown Minneapolis within six months.
U.S. Army - 1st Infantry Division (Big Red One) Fort Riley, KS 1988-1992
Field Artillery Surveyor
Decorated Combat Veteran. Attained Rank Specialist E-4, within 1 year. Toured Persian Gulf before, during, and after Operation Desert Storm. Received Honorable Discharge.
Professional Accomplishments and Education
Advertising/Graphic Arts - Brown Institute - Minneapolis, MN (3.5 GPA)
President of Brown Institute Student Council 1997-1998 Webmaster and Member of Minneapolis Warehouse District Business Association (WDBA) Member of Minneapolis Technology Corridor Macromedia Premier Partner - 2001-2003 Member Macromedia Flash Advertising Alliance from inception until 2003 UCON / MacWorld / Strictly Business / NetSuds / many other trade shows and affiliations Primary Leadership Development Course - US Army - Fort Riley, KS Three time winner of Golden Web Award Letters of Reference available here... Download my resume in MS Word or Adobe Acrobat PDF format. Right click (PC) on the link below and 'Save As': MS Word |
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